H&M | Q4 2024 Earnings Highlights:
Financial Performance:
• Operating Profit: 4.62 billion SEK 📈; UP +7% YoY
• Gross Margin: 54.6% 💰; UP from 52.7% YoY
• Full-Year Operating Profit: 17.3 billion SEK 🏆; UP from 16.0 billion SEK YoY
Sales Metrics:
• Q4 Sales: 62.19 billion SEK (Est. 63.48 billion SEK) 📉❌; UP +3% YoY
• Full-Year Sales: 234.48 billion SEK 📉❌; DOWN -1% YoY
• December & January Sales Growth: +4% YoY 🎉✅
Store Portfolio:
• Total Stores: 4,253 🏬; DOWN from 4,369 YoY
• Store Closures in 2024: 116 🚪
Strategic & Business Highlights:
• Strong online sales 💻 and successful women’s fashion collections 👗 contributed to improved gross margin.
• Continued focus on marketing investments 📢 and product development 🛠️ to enhance competitiveness against rivals like Zara and Shein.
• Integration of Monki brand into Weekday 🔄 to streamline operations and create multi-brand destinations.
CEO Commentary:
CEO Daniel Ervér: “Sales and operating profit increased in the fourth quarter driven by strong online sales, well-received women’s fashion collections, and effective cost control. By focusing on our core business and delivering on our plan, we are on track towards long-term, profitable growth.”
Market Insights:
Analysts note that while H&M’s improved gross margin is a positive sign, the company needs to further enhance product offerings and trendiness to regain market share from fast-fashion competitors. The reduction in store count reflects a strategic shift towards optimizing the store portfolio and focusing on profitable locations.
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Perguntas frequentes
Qual é o preço da ação H&M (HMb)?
O preço atual de H&M (HMb) é kr 166,05.
Qual é a máxima de 52 semanas de HMb?
A máxima de 52 semanas para HMb é kr 194,21.
Qual é a mínima de 52 semanas de HMb?
A mínima de 52 semanas de HMb é kr 124,2.
Qual é o desempenho semanal de HMb?
Na última semana, o preço de HMb mudou em 0,45%.
Qual é o desempenho mensal de HMb?
No último mês, o preço de HMb mudou em 1,97%.
Qual é o desempenho em 3 meses de HMb?
Nos últimos três meses, o preço de HMb mudou em -9,68%.
Qual é o desempenho de 6 meses de HMb?
Nos últimos seis meses, o preço de HMb mudou em -6,63%.